Time to pull your socks up Facebook content creators!


[fblike]A little while ago there was a statement made about how Facebook content was going to be viewed differently where the cat meme’s that we have all grown to know and love and the other crappy content on there was going to get a lower reach (this means not as many people are going to see it because Facebook thinks you can do better). As a result of this I saw a whole heap of content creators up in arms. “Now what are we going to do?” they cried out! “We don’t want to pay for ads!”  They hissed.

I’m going to make a really obvious statement here, one which seems to get ignored a lot in the social media space.

[quote]Facebook is FOCUSED on QUALITY CONTENT.[/quote]

They want the user experience to be natural & organic and not irritating, if you were to go onto Facebook and see a bunch of content that you either didn’t like, thought was boring, was another picture of another cat with another hilarious quote, that would only last for so long and let’s face it you would probably use Facebook less, is anyone getting my point yet?

There was this article posted on AdAge Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads and there is this particular thing that “grinds my goat” and that’s when people, namely “self professed social media experts” takes something Facebook says out of context to create PANIC and DOOM!

Internet-HoI really really HATE using fear tactics to get clients, it’s unnecessary.

In this article from AdAge it goes on to quote a Facebook representative: “We’re getting to a place where because more people are sharing more things, the best way to get your stuff seen if you’re a business is to pay for it.”  *GASP* pay money?! but but Facebook is FREE?! I don’t wanna pay no stinking money.

It’s really simple folks – pay ads – get more audience – get an audience you never had in the first place – reach people who don’t even know your business exists.

I’m failing to see a problem with paying for ads, we run ad management, I like to think myself and my team write good/engaging/entertaining “ad copy”, I know we definitely split test like crazy, we read reports almost every day, we learn more about our clients and their clients every day.

So your Facebook reach has dropped? You’re not getting that many views on a post? Maybe it’s time to look at the quality of the content your posting and not what Facebook is doing with their latest algorithm changes.

Focus on your clients and fans and what you offer them in terms of engagement. I’m going to leave you with one final teeny tiny tip. It’s an oldie but goodie, are you actually asking people to engage? Do you have a “call to action”? Or are you treating social media as just another place to talk AT people and not with them? Maybe this is all becoming too hard for you and perhaps it’s time we had a chat?

Love to hear your comments on this folks.